2009 APPA Platinum

Overall Winner 2009 APPA Awards for Excellence in Promotional Products

Client: The Seven Network

Project: Beijing Olympic Games Corporate Hospitality Programme

As the official Australian Broadcaster of the 2008 Olympic Games, Seven Network were hosting their most extensive Corporate Hospitality Program to date. They wanted to intrigue, excite and engage the VIP guests with a range of sophisticated merchandise that would convey the spirit of the Beijing Olympics and reflect their brand at the highest level. We were responsible for the overall creative design, production and delivery of the entire range. It was our driving goal to create products that guests would embrace as lifetime mementos. The program was rolled out in three stages. The RSVP pack, the Ticketing Information pack and the Welcome pack.

What the Judges said:

100% creative design from the promotional products company. A comprehensive range of the highest quality merchandise customized with great attention to detail that perfectly commemorated the occasion. The 3-part invitation concept built a sense of anticipation about the event. 100% responsible for all logistics, roll out and freight. Very hands on with the technical side, site inspections. The safety and quality checks were exceptional.